Every day a vast number of data from guests in the food service industry are collected by reservation plattforms, payment or feedback systems. Those data are distributed and are saved on different plattforms and therefore can't be used to make a profit. The potential to optimize and diversify the gastronomical offers isn’t utilzed the way it should. Especially as using this significant data can lead to an essential advantage in making fact-based decisions. Since the very start of Drool the topic of data analysis has been one of our priorities. For that reason we have focused on collecting the relevant data anonymously, in order to be able to combine and analyse them depending on business need. The data can tell us a story about hidden correlations and behavior of our guests, while still protecting their right of privacy. This method enables hosts to answer questions regarding their businesses using more than just their gut-feeling. Here, at Drool, we strive to understand you, our partner, and also your guests better. By using our findings we can offer you a pratical and clear analysis for many of your questions. This can enable you to better understand the needs of your guests, to use your resources to your advantage and to provide the ultimative overall experience for your guests.